Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It also allows you to track your JangoMail campaigns. Use Google Analytics to identify what specific link was clicked to bring a user to your site, such as banner ad or a text link. It helps determine where a user moves through your website after having clicked a link to your site in a JangoMail campaign. You can monitor which pages your visitors are viewing most frequently, and learn how successful your email campaigns are in converting visitors on your website. It is often used for A/B testing or content targeted ads.

NOTE: You are not allowed to embed %%emailaddress%% as a variable content, as that violates Google's privacy policy.

How to Set Up Google Analytics in JangoMail

1. Create a free Google Analytics account with Google
2. Place the JavaScript code provided by Google Analytics on your website as instructed
3. Turn on Google Analytics in JangoMail. Go to Settings → Tracking → Google Analytics Integration → click to Enable Google Analytics
   1. Optional: Enable Google Analytics on links even when click tracking is not enabled on the campaign
4. Under Domains to track, specify the domain(s) you wish to track OR click Enable Google Analytics on all domains 
   
   1. When specifying a domain, be sure to list the full domain of the website you wish to track
5. Fill out the Google Analytics Variables (customize these variables so the data in Google Analytics is presented in the desired format): 
   1. Campaign Source (utm_source) 
      • Type a string to indicate the source of the email campaign 
      • This field is required
   2. Campaign Medium (utm_medium)
      • Type a string to identify the medium by which the campaign was delivered
      • This field is required
   3. Campaign Content (utm_content)
      • Type a string for the campaign content variable. Variables use double-percent signs to prefix and suffix the variable's name
      • This field is optional. If you do not have data to specify, leave it blank. Note: Email address cannot be specified for this field as it is forbidden for use in Google Analytics. 
   4. Campaign Name (utm_campaign)
      • Subject of your email campaign. Variables use double-percent signs to prefix and suffix the variable's name such as %%Subject%%
      • This field is required
6. Enable click tracking on your JangoMail campaigns
7. Review your Google Analytics Reports. To access the JangoMail data within Google Analytics, log in to your Google Analytics account and go to Traffic Sources → Sources → Campaigns. You will see the JangoMail campaigns in the list of campaigns. By default, the campaign is labeled with your campaign’s Subject Line, followed by the JangoMail Campaign Identifier in parentheses.

Pro Tips:

• Customize how the name of the campaign appears by modifying the Campaign Name variable.
• After clicking on a campaign, you can choose Traffic Sources → Ad Content as a secondary dimension to view the recipient email addresses that visited your site. The individual email addresses show up in Google Analytics as variations of Ad Content. You can customize this view by modifying the Ad Content variable.
• You can customize how the Source and Medium appear within Google Analytics.

What happens to my click tracking URL? 

When click tracking and Google Analytics is turned on in your account, this is what will happen to your URL.

You link to http://www.browniekitchen.com

You enable click tracking, and your recipient clicks on:

http://x.jngo1.net/y.z?l=http%3A%2F%2Fwww.browniekitchen.com&e=1&j=87985223&g=37515469&m=FF305B832FD64E69801FEE099648AD17

Your recipient is eventually taken to and will see this in his browser’s address bar:

http://www.browniekitchen.com/?utm_source=JangoMail&utm_medium=Email&utm_campaign=test+%2887985223%29&utm_content=some_string that is not email

Notice that all four Google Analytics variables are present after the URL.

In rare cases, some web servers are unable to handle unexpected variables appended to the URL, so be sure to test your web server to ensure that your pages display correctly with these appended values.